About Dubai Model Centre

In 2010, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, launched “Dubai Model Centre” (DMC), reflecting the unparalleled vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, with the focal aim of raising the quality of government services in Dubai to become a global benchmark of service innovation. The Centre enables governmental entities to improve their performance and service quality; upskill human cadres; and utilize the latest knowledge and tools to advance public services to compete on global scales through the development and introduction of smart strategic tools and systems that assess the public service provision in the Emirate and overcome the challenges innovatively. The Dubai Model Centre (DMC), under the General Secretariat of The Executive Council of Dubai embodies the government’s ambitions towards creating pioneering government services. The Centre paves the way for government entities to reach unprecedented levels of pioneering in government services. It also plays a pivotal role in affirming Dubai’s position amongst the best cities in the world in providing seamless, integrated, proactive, and customised government services that uplift the welfare and happiness of everyone that resides in the emirate Within its framework, DMC seeks to bolster government entities in developing seamless, integrated, proactive, and customized government services achieving 360 vision through its endeavor to strike a balance between two main strategic goals: raising service efficiency through the optimal use of available resources when providing government services, and enhancing customer centricity by placing customers at the heart of the designing process of government services to ensure the customer’s need and expectations are met.

Dubai Model Centre works according to an approved methodology to improve services

The efforts of Dubai Model Center are based on raising the level of government performance towards new prospects for the future and enhancing the readiness of government agencies to continue their work at the highest levels of efficiency under various circumstances and challenges, and in accordance with the highest standards.


Hamdan Bin Mohammed Programme for Government Services

The programme aims to improve government services, achieve customer happiness, provide them with the best in accordance with international best practices, and ascertain the importance of partnership between society and government as a cornerstone for upgrading government services. The list of government services nominated for the program goes through a series of evaluation processes prior to the public vote stage, which included the initial axes of evaluation. Services A set of criteria that measure the results of efficiency, effectiveness, sustainability, and the extent of commitment to the smart government approach, and included personal interviews for government agencies and agencies, with the aim of developing comprehensive perceptions about the impact of these services in the short and long term, and measuring performance indicators for each initiative, according to the Dubai Model methodology. to improve government services. Accordingly, the winning government entity was selected, which will in turn embrace the banner of the Hamdan bin Mohammed Program for Government Services for a whole year, expressing its superiority in the leadership race to achieve the highest levels of happiness and improved services for the citizens and residents of the Emirate of Dubai.

Meet the Team

Dubai Model Centre is a cohesive force that steers government performance towards novel and forward-looking horizons and enhances the readiness of government entities to carry operations at the highest levels of competence and standards, despite challenges and circumstances. Behind these efforts stands a creative team that harnesses its expertise and knowledge to support the achievement of the Centre and the Dubai Government’s strategic objectives. The Dubai Model Centre team includes